E-commerce platforms are the modern-day genies. You no longer have to rub a lamp to get your wish fulfilled. Thanks to online shopping destinations, now you only need to have an app on your smartphone, and boom - your wishlist is ready to be delivered to your doorstep! And turns out, this digital grocery has been a boon for small businesses. With the help of popular e-commerce sites like Etsy, selling handmade stuff from home has become a piece of cake for small-time creators. Whether it’s DIY accessories that you make or some fun home decor that you wish to sell - with Etsy, this dream has finally turned into a reality. So, if you have a jewelry store that you want to take online or hope to start selling handmade jewelry online, Etsy may be the best place, to begin with. Read this article to find out how you can start a sterling silver jewelry shop on Etsy.
But first, let’s understand how Etsy works
All about Etsy - the e-commerce platform that empowers creators
Etsy is a well-known online platform for buying fancy and ethereal handmade stuff. In fact, it is renowned for being a specialist in handicraft and vintage items. From pretty coasters to nerdy notebooks - anything and everything is available on Etsy. But, one product that continues to be a bestseller here is handmade jewelry. Silver gemstone jewelry, bespoke artisan bijou, traditional Indian jewels - no matter which type of jewelry you specialize in, Etsy is the perfect place for finding buyers for it.
How to get started with selling on Etsy? Follow these simple steps
Alright! Now that you know why selling on Etsy is great, get buckled up. Here are the steps you need to follow to set up your silver jewelry kiosk on Etsy - simply and conveniently:
Get your business registered on Etsy
Getting your shop registered is the first and the most crucial step in setting up the jewelry store on Etsy because you’ll need to ace the brand name and logo game first. And how can you do that? It’s simple - think of a name that best fits your jewelry line and go for a basic yet meaningful logo. After that, all you need to do is set up your account on Etsy by providing them with your personal details and confirming the email verification.
Figure out the business plan
Planning and trading go hand in hand. You miss out on the former and the latter fails. So, it’s necessary to map out the whole business strategy at once. Decide your business goals, work out your marketing policy, think of the average sales volume you look forward to hitting - plan these, mindfully and realistically.
Manage your set-up costs
First things first, let us bust this myth for you - Etsy doesn’t charge a penny for opening your store. However, there are other costs involved with selling on Etsy. Firstly, Etsy charges a fee of 16p for every item that you list on the site for the first four months. Besides that, it also deducts 3.5% on every sale that you make and charges a currency conversion fee for any sale that you incur outside the US. And oh, there’s also the advertisement costs, payment processing fees, and other charges. So, don’t forget to consider the cost factor before diving in.
List your products
Next up, you need to list your products on Etsy. While listing, make sure to include the correct keywords, high-quality pictures, tags, product description, price, quantity, shipping details, and other information accurately.
Focus on the pricing
Very, very important. Etsy is the hub for aesthetic, chic jewelry. If you don’t price your products logically, you may miss out on a lot of potential buyers. And that’s because there are so many other sellers to choose from! So, make sure you put the price tag just right. If the price is too high, you won’t be able to sell for obvious reasons. If the price is too low, your customers would probably think you’re selling cheap quality handmade gemstone jewelry, and well, you don’t want that to happen.
3 awesome tips and strategies for selling better on Etsy
Let us tell you something - selling handmade stuff on Etsy is not much of a Herculean task. You open a store, list your products, and done! But, there are certain things that you must keep in mind before taking your business to Etsy:
Always stay updated about the trends. The worst nightmare for an Etsy jewelry seller is missing out on the hottest fashion trends. And that’s certainly because the buyers there are super-savvy and don’t want anything that doesn’t rave sassy.
Use good quality pictures for listing items. That goes without saying, isn’t it? After all, who’ll want to buy something that fails to catch their grasp in the first shot?
Never underestimate the power of keywords. Taking keywords seriously and using the most suitable ones is the key to selling heaps on Etsy.
There are so many reasons why selling wholesale silver gemstone jewelry on Etsy is a good idea. In fact, to say that it is a haven for creators and small business owners won’t be an overstatement. So, we think Etsy is definitely worth all the hype and you must not wait anymore to launch your gemstone silver jewelry shop on Etsy.