Earth, water, air and fire – the four fundamental elements of Mother Nature have been time and again to represent life. Graff, the multinational jeweler, recently launched its autumn advertising campaign where these four elements have been used. Graff has made use of these elements to showcase its finest jewels.
The campaign will be published across magazines, newspapers, online platforms and ambient media. The same images will also be displayed at all the 55 Graff stores in UK, Europe, North America, Asia, Africa and the Middle East.
Rare diamonds, rubies and emeralds have been used in the advertisements. The photographs for the ad have been clicked by Michelangelo Battista while they feature model Emily Didonato. A total of 470 carats of diamonds, emeralds and rubies have been used across the four advertisements.
The ads feature rare gems such as a pair of intense yellow flawless diamond earrings in emerald cuts called the Gemini Yellows, weighing55.74carat and 51.29carat. There is another intense yellow diamond ring in cushion cut weighing 90.14 carat, a diamond necklace weighing 142.06 carats, a pear-shaped diamond ring weighing 38.13 carat. Finally, there is a pair of diamond drop earrings in pear shape weighing 18.18 carat and 18.15 carat worn by the model for the ad.