Target and “Who What Wear” Team Up For New Fashion Line

Posted: Thu, Oct 15th 2015, 00:45 | Updated: Wed, Oct 9th 2019, 00:04

In one of the latest fashion collaborations in the recent times, Target is teaming up with “Who What Wear” to launch a new fashion line by early 2016. The inaugural collection will see the launch of around 70 pieceswhich will be priced between $14.99 and $49.99.

who what wear collection

The partnership between Clique Media Group (which owns WhoWhatWear.com, Byrdie.com and MyDomaine.com) and the big-box retailer will be an ongoing one – a drastic departure from how Target usually collaborates. The ongoing partnership will, for the time being, be for four seasonal collections that will be complemented by more mini-collections. Pieces from the new collection will be made available at 800 Target stores. The collection will also be available on both the online platforms –Target.com and WhoWhatWear.com.

The new collaborated range will have everything from knit and woven tops to pencil skirts and party dresses. The collection will also have day dresses, denim, jackets, blazers, etc.   

Katherine Power, the co-founder and CEO of Clique Media Group said that, “We’ve wanted to do a line at Target probably since we started the company in 2006.”

This is the first time that Clique will be developing products. This is also the first time that Target is partnering with a media company for a clothing line (it usually partners with a fashion brand). The partnership, though a new kind, aims to integrate content and commerce. The idea is to close the gap between demand generation and transaction.

“We’re operating at the intersection of fashion, media and e-commerce,” said Power. “Our idea was to make magazine-quality content, but offer the instant gratification that a magazine can’t. We’ve been shoppable since day one, which means our readers are now going on to our search bar to shop,” she added.

 

More :

who what wear collectiontarget collection

New Arrivals in store

Natural brown ammonite fossil red coral 925 silver ring size 7.5 d29184 Natural brown ammonite fossil red coral 925 silver ring size 7.5 d29184 - $15.99
925 silver 3.09cts natural purple phosphosiderite solitaire ring size 7.5 p63084 925 silver 3.09cts natural purple phosphosiderite solitaire ring size 7.5 p63084 - $11.99
5.53cts green alexandrite (lab) 925 sterling silver holy cross earrings p43177 5.53cts green alexandrite (lab) 925 sterling silver holy cross earrings p43177 - $13.99
View All »

You May Also Like

Diamonds and Chopard Jewelry Bring Luck at the Oscars Again Diamonds and Chopard Jewelry Bring Luck at the Oscars Again
Aventurine, Beneficial for Heart Problems Aventurine, Beneficial for Heart Problems
Amethyst Natural Silver Jewelry For Sale Amethyst Natural Silver Jewelry For Sale
Let your hair talk. Few tips for thick, shining and healthy hair. Let your hair talk. Few tips for thick, shining and healthy hair.
Exclusive Diamond Silhouette Ring Design Launched Exclusive Diamond Silhouette Ring Design Launched
Talks About The Flawless Cacoxenite Jewelry Talks About The Flawless Cacoxenite Jewelry
How to style your denim shirt in different ways How to style your denim shirt in different ways
Kendall Jenner Mixes Chic with Sporty Look Kendall Jenner Mixes Chic with Sporty Look

Conversations

Top
Facebook Twitter Pinterest Instagram Linkedin