Plaid Houghton Dress Worn By Kylie Jenner Sells Like Hot Cakes

Posted: Fri, Sep 25th 2015, 00:40 | Updated: Tue, Oct 8th 2019, 23:56

Seems like brands marketing their latest outfits on fashion magazines are passé and it’s the age for social media marketing. Before you think this is some boring, statistics-driven article on the latest business trend, look at the title above. We are surely talking about Kim Kardashian’s youngest half-sister and how she is taking the fashion world by a storm, probably unintentionally.

About a month back, 18-year-old Kylie Jenner was seen stepping out in a casual fall-ready buffalo plaid shirtdress from Houghton. She paired them with thigh-high boots from Stuart Weitzman and a clutch. The effect was mind-blowing. The youngest Jenner girl not only made the dress popular but took Houghton’s sale to staggering heights. Though when Kylie wore the dress, it was no longer available with Houghton but soon they put up a $450 version of the dress back into production. Originally the frock had cost $1475 but Houghton predicted the market demand well and slashed its price wisely.

kylie Jenner Blue Plaid

According to Houghton designer Katherine Polk, every time any Kylie fan site posted a picture of her wearing the particular dress and tagged the brand, the company registered a sale. The designer credited Kylie’s immense social media following for the upward surge in sales. Kylie approximately has 36.8 million followers on Instagram, she’s regarded as the queen of Snapchat and has as many as 11.5 million followers on Twitter. If we take note of Polk’s words carefully and actually credit Kylie’s social media following for the sales, we can safely conclude that no magazine can guarantee such immediately results.   

However, something more interesting was revealed by Polk. The Houghton dress wasn’t even intended for Kylie. The brand had loaned the dress to Kendall Jenner and Kylie borrowed it from her! Polk noted that nowadays everybody wants to be a Kardashian or a Jenner and the best way to become them is by wearing what they wear.

More :

celebrityfashionPlaid Houghton DressKylie Jenner Sells Like Hot Cakes

New Arrivals in store

Clearance Sale-Natural multi color ocean sea jasper (madagascar) 925 silver pendant m53831 Clearance Sale-Natural multi color ocean sea jasper (madagascar) 925 silver pendant m53831 - $10.19
18.14cts natural red ruby emerald sapphire 925 sterling silver earrings p14858 18.14cts natural red ruby emerald sapphire 925 sterling silver earrings p14858 - $11.99
925 sterling silver 20.65cts natural pink tourmaline fancy pendant jewelry p8550 925 sterling silver 20.65cts natural pink tourmaline fancy pendant jewelry p8550 - $15.99
View All »

You May Also Like

Help Your Center Self with Secret Gems Help Your Center Self with Secret Gems
Australian Miner Lucapa Unearths Large Rough Diamond in Angola Australian Miner Lucapa Unearths Large Rough Diamond in Angola
Are You Familiar With Chrome Diopside Jewelry? Are You Familiar With Chrome Diopside Jewelry?
The mysteries of Bravery in Life lie in the Gemstone The mysteries of Bravery in Life lie in the Gemstone
A Look At Amazing Facts Of Thulite Stone A Look At Amazing Facts Of Thulite Stone
The latest cry to wear the colorful cardigans when it is not that chill The latest cry to wear the colorful cardigans when it is not that chill
True vintage appeal in engagement rings True vintage appeal in engagement rings
Easy Tips to Choose Quality Gemstone Easy Tips to Choose Quality Gemstone

Conversations

Top
Facebook Twitter Pinterest Instagram Linkedin
COVID-19 has got us under lockdown till 15th April. Please support, your order will be processed soon.Hide