H&M New Campaign Has Hijab-Wearing Model For The First Time

Posted: Tue, Sep 29th 2015, 00:40 | Updated: Tue, Oct 8th 2019, 23:19

Renowned fashion brand H&M launched their “Close the Loop” initiative at the beginning of September. In less than a month’s time, the new campaign has caught the fancy of the people and is being applauded by one and all. So what’s the latest H&M campaign?

The fashion brand in its “Close the Loop” initiative has featured, for the first time ever, a hijab-wearing model. The brand found the model, Mariah Adrissi, a 23-year-old on Instagram and signed her for the campaign. Adrissi is London-based and has Pakistani and Moroccan descent. The initiative, which was launched through a video, also features the plus-sized model Tess Holliday.    

&M New Campaign

Idrissi is seen in the video wearing wide-leg pants, an oversized pink coat, and John Lennon style glares. Of course, she also has a printed hijab on thus completing the perfect for fall ensemble.  

While speaking to a section of the media, Idrissi said that women wearing hijab have always been excluded from the fashion scene and that it’s amazing how a big brand like H&M recognized that fashion is also a part of hijab-wearing women. The young model also mentioned how the representatives of the brand were very respectful while shooting with her, even asking her on how much neck she could show.   

Meanwhile, the “Close the Loop” campaign is also encouraging customers to recycle their clothes by sending them to the brand’s local garment collecting program. The brand is planning to turn the returned or collected clothes into yarn so that they can be turned into new H&M products.

More :

H&M New CampaignH&M campaignHijab-Wearing ModeHijab-Wearing Model

New Arrivals in store

925 silver natural white dendrite opal (merlinite) pendant jewelry m35355 925 silver natural white dendrite opal (merlinite) pendant jewelry m35355 - $13.99
5.12cts natural green chrome diopside 925 silver solitaire ring size 6 p15172 5.12cts natural green chrome diopside 925 silver solitaire ring size 6 p15172 - $12.99
Natural yellow lizardite (meditation stone) peridot 925 silver pendant d4006 Natural yellow lizardite (meditation stone) peridot 925 silver pendant d4006 - $13.99
View All »

You May Also Like

Coreen Simpson – Life long Work on African American Themes Coreen Simpson – Life long Work on African American Themes
Go glamorous and chic with the few life changing styling tips Go glamorous and chic with the few life changing styling tips
15 Armani Labels Spotted At Various Red Carpet Events 15 Armani Labels Spotted At Various Red Carpet Events
Celeb Watch - 5 Eye-Catching Makeup Trends That Can’t Be Ignored Celeb Watch - 5 Eye-Catching Makeup Trends That Can’t Be Ignored
Turquoise Jewelry, which magnetizes the Hope and Maintain Life’s Equilibrium Turquoise Jewelry, which magnetizes the Hope and Maintain Life’s Equilibrium
The Minimal Chic hair accessories. The hair pins for the subtle embellishments The Minimal Chic hair accessories. The hair pins for the subtle embellishments
Women Styling – Commendable Night Out Looks That Guys Love Women Styling – Commendable Night Out Looks That Guys Love
Follow Your Style With Druzy Jewelry Follow Your Style With Druzy Jewelry

Conversations

Top
Facebook Twitter Pinterest Instagram Linkedin