Blake Lively’s Preserve to Shut Shop within Just a Year of Operation

Posted: Thu, Oct 1st 2015, 00:30 | Updated: Thu, Jul 26th 2018, 04:42

Preserve, the online store that was launched with much fanfare last year will be shutting shop on October 9. The decision was made by actress-turned-lifestyle guru and owner of the store, Blake Lively. The actress confessed that she took the decision after realizing that the site never lived up to its mission statement.

Lively said that the decision was “incredibly scary” and she never thought she’d be brave enough to take it. She admitted that over the last one year, she realized that she hadn’t created something that was true and impactful and it was no use continuing with something that she or her team, wasn’t proud of. Lively also mentioned that she didn’t want to continue chasing her tail and continue putting products on the site that wasn’t worth it.

blake lively

The 28-year-old actress however had several positive things to say about the concept of the website. She said that though Preserve failed to live up to its mission statement of connecting consumers with artisans, she was proud of the team working behind the site. She also admitted that the site was launched prematurely, which further went against the concept of Preserve.

Lively was quoted to say that, "We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It's not making a difference in people's lives, whether superficially or in a meaningful way." Being quite candid about the failure, the actress said that she hadn’t started Preserve to fluff herself and to tell herself that she was a celebrity and people would care about everything she had to say. Preserve was meant to be an excellent online site but after being launched prematurely, she was running out to steam to pull things forward, she said.

However,  Lively has decided to do something excellent with the site before it downs the shutters. Preserve has announced that there will be a host of sales just before the final day in operation. This means that costumers can get all the Blake-worthy goods (even the much-publicized James handbag) at a sliver of the original price.

More :

fashionBlake LivelyBlake Lively to shut shop

New Arrivals in store

925 sterling silver natural red ruby oval pendant jewelry m19924 925 sterling silver natural red ruby oval pendant jewelry m19924 - $12.99
Natural multi color mexican fire opal 925 silver ring jewelry size 7 m35215 Natural multi color mexican fire opal 925 silver ring jewelry size 7 m35215 - $15.99
Natural green prehnite cornelian (carnelian) 925 silver pendant d22480 Natural green prehnite cornelian (carnelian) 925 silver pendant d22480 - $11.99
View All »

You May Also Like

Key to Calmness lies in the Gemstone Key to Calmness lies in the Gemstone
Kim Kardashian in her Finest Looks Kim Kardashian in her Finest Looks
Eric Daman – One Personality, Many Successful Endeavors Eric Daman – One Personality, Many Successful Endeavors
4 Appealing Shades of Red Jewels, You Won’t Believe but Exist! 4 Appealing Shades of Red Jewels, You Won’t Believe but Exist!
Head into style with 10 Glam Cocktail Rings Head into style with 10 Glam Cocktail Rings
'The Great Gatsby' too portrays the Collection of the Blue Book 'The Great Gatsby' too portrays the Collection of the Blue Book
Today’s Jewelry Style Guide - Evil Eye, Be Safe and Be Gorgeous! Today’s Jewelry Style Guide - Evil Eye, Be Safe and Be Gorgeous!
Balmain for H&M Look Book Released Balmain for H&M Look Book Released

Conversations

Top
Facebook Twitter Google Plus Pinterest Instagram Linkedin