Chanel Launches ‘Coco Crush’ Jewelry Collection Exclusively For Net-A-Porter

Posted: Thu, Jul 16th 2015, 23:42 | Updated: Thu, Jul 26th 2018, 04:42

On April 15, Chanel ventured into a new business domain. The French fashion brand has partnered with Net-a-Porter, the exclusive e-commerce giant, to launch the first-ever exclusive fine jewelry collection called the ‘Coco Crush’. The collection features six pieces -five rings (retailing between $2150 to $3500) and a cuff crafted in 18-carat yellow and white gold. The collection was available on the e-commerce site until May 6 after which the collection became available in Chanel boutiques worldwide.

chanel launches coco crush jewelry collection

Interestingly, three pieces of this exclusive collection was already sold out within 24 hours of its launch. The huge response to the collection is only an indication that the fashion brand has once again hit the bull’s eye with its new business venture.


chanels coco crush jewelry collection

If reports are to be believed, Chanel is contemplating on going stronger in the e-commerce sector. Earlier in the year, Chanel reported that it would soon go live with an official e-commerce website. The website is likely to launch in as early as fourth-quarter of 2016. This was revealed by Bruno Pavolovsky, Chanel's president of fashion.


coco crush collection jewelry by chanel

Pavolovsky revealed to a section of the media that venturing into the online space was part of their multichannel approach. He said, “It's not so much a shift. It's an evolution to better serve our customers.” He further explained that since Chanel has many loyal customers who know exactly what they want and don’t want to visit the boutiques on numerous occasions, the online store will be better able to respond to customers’ requests. “So it's more e-service than a pure e-commerce approach,”he added.

chanel jewelry collection

Another report which has been doing the rounds is that Net-a-Porter, which is owned by Richemont, will merge with Yoox. The two international luxury e-commerce giants have previously been rivals within the same market.

More :

Jewery Collectioncoco crush jewelry collection

New Arrivals in store

Natural blue doublet opal australian 925 silver solitaire ring size 7 p15475 Natural blue doublet opal australian 925 silver solitaire ring size 7 p15475 - $11.03
Natural blue kyanite amethyst 925 silver couple hearts earrings d27903 Natural blue kyanite amethyst 925 silver couple hearts earrings d27903 - $9.59
Natural green amber from colombia 925 sterling silver pendant d19506 Natural green amber from colombia 925 sterling silver pendant d19506 - $11.19
View All »

You May Also Like

Turquoise Jewelry, which magnetizes the Hope and Maintain Life’s Equilibrium Turquoise Jewelry, which magnetizes the Hope and Maintain Life’s Equilibrium
Florence Koehler – Jeweler from the Arts and Culture Movement Florence Koehler – Jeweler from the Arts and Culture Movement
10 Interesting Ways to Wear your Favorite Trench Coat 10 Interesting Ways to Wear your Favorite Trench Coat
Australian Jeweler Michael Hill Opens First Shop In New York Australian Jeweler Michael Hill Opens First Shop In New York
Alabaster – a Stone of Serenity Alabaster – a Stone of Serenity
Graff Reveals 132 Carat Statement Yellow Diamond, Calls It ‘Golden Empress’ Graff Reveals 132 Carat Statement Yellow Diamond, Calls It ‘Golden Empress’
Model Cara Delevingne Readies for Acting Career and Aims for An Oscar Model Cara Delevingne Readies for Acting Career and Aims for An Oscar
Karlie Kloss Poses For a Noble Cause In Partnership With Designer Marc Fisher Karlie Kloss Poses For a Noble Cause In Partnership With Designer Marc Fisher

Conversations

Top
Facebook Twitter Google Plus Pinterest Instagram Linkedin