Tous, a renowned Spanish jewelry manufacturer, has recently opened its first jewelry boutique in China with an aim to expand its global reach. Jose Maria Folache, the CEO of the company, stated that their goal is to turn Tous into a highly desired and successful jewelry brand across the world with China being a very significant step ahead for them.
Tous offers accessories and jewelry which beautifully highlights the innovative technology and fine craftsmanship. Describing it as a very tender and fun brand having a youthful spirit, Folache stated that they are looking forward to capturing a good share in China. Their products have been specially created for the fashionable women in China who prefer the latest trends, he said.
Invest manager of Global private markets Partners Group of late declared that they will purchase 25% stake in Tous for accelerating the international expansion of the brand. The investment will be finalized sometime later this year. The jewelry brand will stay majority-owned via its founding family.
Further Partners Group stated that they will work with Tous family in close partnership for supporting the business in its upcoming stage of growth and that key focus will be in building its global presence especially in major markets such as China and US using the global network of Partners Group and the expertise of consumer goods industry.