CaratLane, the Indian online sellers of jewelry, is poised to take their brand to more potential consumers in the coming year. The company is currently planning to invest 40 crore INR on media marketing campaigns for the next one year. It is also planning to invest an additional 20 crore INR to the increasing number of brick-and-mortar stores, as part of its omni-channel strategy.
The co-founder and CEO of CaratLane, Mithun Sancheti said that the company was look at branding and marketing significantly and hence the huge investment plans. He also said that the company was planning to invest a total of 40 crore INR primarily on television, print and radio mediums for the next 12 months.
The multimedia advertising campaign is ready to roll out, which will be followed by advertisements on television, radio and print. Digital campaigns are also getting ready. The television commercial will primarily focus on the recently-launched mobile app which has been developed by in-house engineers over the last two and a half years.
Sancheti informed that 60 per cent of CaratLane’s traffic came from mobile devices. He mentioned that the company is looking for creative agencies that can help strengthen their advertising plans.