George Banks Jewellers is all set to launch a Swarovski boutique in St George’s shopping mall in Preston, Lancashire this autumn. The brand already has a Pandora franchise store in the Preston Mall apart from George Banks boutiques both in Bowness-on Windermere and Preston. These are multi-brand boutiques. Incidentally, the launch coincides with the brand’s 80th anniversary that they are celebrating this year.
Managing director of the business, John Banks told a local newspaper that Swarovski is a complete family business having a great heritage. All the products offered by the brand do not date, he said while adding that the company stresses on launching new collections from time to time. Though they have a huge online fan base yet according to Banks there is nothing better than seeing jewelry pieces in real life.
Banks added that the new boutique will look amazing, the layout will appear modern and very fresh. It will indeed be a bonus especially for shoppers and the shopping center itself. St George’s is indeed the finest shopping area within Preston, thus this boutique will work great there, he said.
The Austrian jewelry brand Swarovski is actively expanding its chain of franchise stores particularly in the UK and building on more than 10,000 retail sale points worldwide. They have increased their consumer marketing by leaps and bounds since the year 2014 following the mass-market campaign that was fronted via supermodel Miranda Kerr.