Know who are the two faces that ChloBo introduces
ChloBo introduces two new faces in its management team, i.e, its new marketing director and merchandising director to rule the jewelry marketplace. The new managers are appointed to strategically communicate the mark as well as speedily develop the distribution model into prominent stores in the UK and across the world.
ChloBo, a jewelry brand situated in Chester has appointed two new directors in its sales and marketing team, who will assume charge of the marketing and selling channels. The new managers have been created to strategically communicate the mark and quickly expand the distribution model into distinguished stores in the UK and across the world as ChloBo prepares for what it hopes to be the best year so far. Jo Sass has been named as the new marketing director, seeing his past records to bring opulence to the brands. Jo Sass brings the wealth of experience in UK in addition to the international brand communications. Further, it is hoped that Sass would raise the profile of the brand, ChloBo as well as strengthen its position next year. The close of 2015 saw the brand display rapid extension within the UK via the launch of their first national ad effort. A high impact coalition with Grazia magazine lead to a substantial growth in footfall across stores countrywide, inquiries from new independent retailers as well as huge involvement from major UK department stores. On the other hand, Jacqueline Kennedy holding the 30 years of experience in the retail giants of the UK market has been appointed as merchandising director to handle the sales channel. Kennedy has been appointed to help redefine the product range and maximize the product performance along with the advanced merchandising calendar to align with the marketing tactics.