Azuni’s launch of its trade only website is a big hit
Azuni London, a famous jewelry brand based in London has launched a trade only website by considering the demands of it’s around 300 UK and overseas clients. The website is Magento based, an extensively used electronic commerce platform, and conforms to the layout of Azuni’s existing consumer website.
Azuni London, London-based unique fashion jewelry house has recently launched an active e-commerce website in response to the demand for its loyal 300 UK customer base and overseas clients. The site is built on the Magento platform, as it is an expansively used electronic commerce program that adapts to the layout of Azuni’s existing consumer website. Andrew Robinson, a sales director of the Azuri London openly expressed that for a small company, Azuri holds a very broad geographical spread of clients across the globe. The list of clientele is from the UK, Europe, and from the China to the Russia. One of the biggest issues that the company has faced was the communication gap with its existing customers, as they could not provide information about the new product launch. He too added that they were unable to facilitate the repeat orders in-season even with the start of their printed catalog method. Soon they realized the scenario (internet boom) and the requirement of the marketplace, the company came to the conclusion of setting up its trade only site. He likewise stated that retailers are reinstating to online searches to support their traditional product search methods of trade shows to source product. Further, their market research shows that the retailers are happy to place repeat orders with existing suppliers through trade portal. Robinson adds that (.com) address of Azuni.com has positively helped the company in getting the international trade and international site ranking.