AGS now heeds to attract younger clients
AGC (American Gem Society) to attract younger clients plans to run a crusade in the U.S. The AGS announced the campaign to raise consumer awareness about its brand as well as members to catch the attention of younger clients.
The American Gem Society publishes its plan to set up a campaign in the U.S to raise consumer consciousness around its brand and members and attract younger clients. American Gem Society in the statement on January 7 states that the advertisement “Buy It with Confidence” would target men and “Love What You See and What You Can’t” would be directed at women. Further, AGS would run print ads in lifestyle magazines such as GQ, Glamour along with the Vogue in the first half of the year 2016. The print advertisements would be launched in the key regional markets to cover Valentine’s Day in addition to the bridal season and Mother’s day. Moreover, a print and digital-media commercial campaign would be published in the wedding magazine, the Knot all through the year 2016. The society would too encourage the microblogging hashtag #BuyWithConfidenceAGS and run the social-media campaigns along with the distribution of the “helpful and interactive” consumer content through bridal publications. Retailers who has taken the AGS membership would be able to exhibit publicity ads counter cards in-shops. Ruth Batson, CEO of AGS and AGS Laboratories portrays that with the backing of their member retailers in in-store as well as in their social-media outlets they would fully integrate the movement to create a potent impact. He too stated that by promoting consumer confidence and ethics of the regarded jewelers (AGS membership holders) is vital to attracting younger consumers and assuring the future potency of AGS diligence.