Private Label Collection in a puff with tapper’s design contest
Diamonds & Fine Jewelry house Tapper’s situated in West Bloomfield, Michigan used a brainy way to uphold its private label bridal collection. It supports its collection with a design contest by encouraging and engaging local jewelry fans and would-be designers in the competition. The winner of the Rock Her World Design Contest too publicized her plans to pursue a full-time jewelry career.
Diamonds & Fine Jewelry, retailing house Tapper, used a cunning approach to publicizing its private label bridal collection with the avail of the contest, as the retailer announced its first “Rock Her World” Design Contest in the spring and engaged the local jewelry fans and impending designers. The retailer calls the Michigan-based artists to show up their imagination and skill in designing the rings for Tapper’s Rock Her World collection. According to the jewelry house officials, “Hundreds” of emerging designers and jewelry lovers enrolled themselves in the contest and then their designs were judged keeping two O's, one M and one W in the mind, i.e., overall design and originality, marketability and wearability. On 8th of December this year, Tapper announced the winner, the winning design is by Michelle Cacovic, the resident of Sterling Heights, Michigan. She crafted a 14k white gold engagement ring embedded with 1.25 ct. center stone circumscribed by round-cut diamonds along its four sides. The marketing director stated that each design kept in the collection is named after a star, and a winner Cacovic’s design has been named Danika. Moreover, he too added that since the age of 13 she has been designing jewelry and her creation has already been crafted and will be sold at Tapper’s locations in the Michigan towns starting from $6,999.