Parisian Jewelery house Boucheron partners with Love Magazine.
Parisian Jewelry House Boucheron partners with Love magazine for its annual video advent calendar. The editor in chief of Love Magazine wants to collaborate to adorn the advent calender's stellar line up in creations from different brands. The sequence to follow for 31 days of December. Boucheron and Love had creative meetings to the make the event fun and festive.
Parisian Jewelry brand Maison Boucheron collaborates with the Love Magazine for its annual video advent calendar. The Love Magazine decides to release its alternative and fashion forward take on the season. The magazine plans to do so by posting a daily advent film that casts many prominent and well known faces in the fashion and film industry.
Unlike the last four years, the Editor-in-Chief of The Love Magazine, Katie Grand has approached Boucheron this year as well. The Love has called upon Boucheron to adorn the advent calender's lined up creations from the Maison, including Quatre, Serpent Boheme, and Animaux de collection.
With Gigi Hadid spotted in film on December 2, wearing the Boucheron jewels collection, many others like Adriana Lima, Allessandra Ambrosio, Bella Hadid, Cara Delevingne, Christina Milian, Emily Ratajkowski, Bella Hadid, Kris Jenner, Miranda Kerr and Poppy Delevingne are set to make appearance throughout the month.
The entire Love video advent 2015 has been creatively directed by Jonny Lu, styled by Anthony Unwin and Ryan Hastings, with castings taken care by Anita Bitton.
Both Boucheron and Love had creative meetings to make this event filled with fun. For Love and Boucheron, the time will witness great innovations with a dash of wit and whimsy for a fantastic celebration at the year end.