ONLINE shopping prevails over the HISTORIC jewelry stores

Online shopping vanquishes the historic luxury jewelry stores working in the Tunbridge Wells High Street. Payne and Son Ltd that initially started as Payne & Son, a traditional jeweler's confining self in the 20th-century contemporary silver 20th century and commissions.

Online shopping has overthrown the oldest luxury jewelers in addition to the Silversmiths, Payne and Son Ltd situated in Tunbridge Wells High Street. Further, the current online trend in the market forced the store to shut down. Payne & Son started in Kent in 1790 and then the company opened its outlet in the town 146 years ago. The jewelry store endured a bad Christmas due to increased trend of the online shopping. The store failed to compete for the longer time, thus forced to shut its doors. Granting to the studies of the Times of Tunbridge Wells, for Pane & Sons Ltd. Footfall and spend were 25% lower than 2014. Jo Wicker, the sales consultant, told the news about the factor, i.e., the internet sales that caused the outlet to shut down. Wicker sent an email to its customers stating that he and his colleagues (Denise M. Haigh and Gill Lambert) due to the ongoing economic troubles and the have-nots trading during the Christmas season left them no option but to close the doors of Pane & son. Payne & Sons Ltd is set to discontinue in the mid-end April 2016 in a hope to sell as much stock as possible.