On Valentine Occasion jewelers topple to clobber their online rivals
Jewelry shops on the Valentine’s occasion hit hard the competitors to oust them out and win the online market. Traditional jewelry retailers could be put to profit at the disbursement of their e-counterparts as consumers buy the Valentine’s Day jewelry gift last minute in stores, as this romantic occasion falls on a weekend.
Traditional jewelry retailers on the romantic occasion (valentine’s week) aside from their intention of filling their online stocks are too focusing on the in-store inventory. As the event is falling on a weekend, so retailers believed that customers would/could buy last-minute gift from the store. Barclaycard researchers show that around 36% means (more than a third) of buyers plans to escape their Valentine’s shoppings to February 14, resulting impulsive purchasing for their loved ones from in-store rather than online. As compared to this year, the last years records show a hike of 39% on jewelry shopping online. Last year the V-day fall on Friday, which boosts up the online sales, but this year the day is falling on Sunday offering a gift-buyers an advantage to jewelry on the day itself. Analysts forecast that this year too people would buy jewelry as per their convenience. Hence, the same trend would likely pass off this time. Barclaycard Business Solutions, Chief Executive Officer, Philip McHugh in his statement, expresses that, since ages February 14 has been viewed as a lucrative peak, as consumers spend more on this occasion and would also run for last minute shopping. He added as the day is falling on a weekend, so, it becomes especially important for e-commerce retailers to focus on online sales and enthralling selling offers. Marketers who are successful in proffering a smooth shopping experience on the special dates (commercial dates) such as Valentine’s Day are likely to win the market race.