Nikki Lissoni joins hands with Coe & Co for a window
Nikki Lissoni, a fashion jewelry brand club together with the independent jewelry retailer Coe & Co to seal the conviction of store-within-a-store. Sourcing mentions that watching on from a tremendously successful Christmas with Nikki Lissoni, Coe & Co based at Scunthorpe has recently given to the brand’s first UK shop-in-shop area.
Nikki Lissoni, a fashion jewelry brand has strengthened its partnership with independent Coe & Co that is based at Scunthorpe by sealing the in-store area. As per the sources Coe & Co experience the exceedingly successful Christmas with Nikki Lissoni and this motivates this UK based company to make their business relations stronger by offering the shop-in-shop area to the brand. Nikki Lissoni that focuses on interchangeable coins and the friendship motifs attracts the UK retailer Coe & Co to stock the jewelry range for its customers over the festive period. Scunthorpe, a town in North Lincolnshire based retail house reports this Christmas an increase of 78.20% Y-O-Y sales. Tony Coe owner of the brand, Coe & Co delightfully comments that the brand initially was a passive crawler but then with the excellent relations with the Micheline Graham, UK sales manager have developed a strong and an amazingly successful customer following. Further, the assistance of Micheline too helps them to achieve significant sales during the Christmas season. Today, the retailer can directly trade with the distributors in the Netherlands, which shows that the brand has considerably become one of its best-selling brands. He too mentions that the distribution chain is doing fantastically good along with the sales team, making both of them a real advantage (an asset) to the Netherlands-based brand, Nikki Lissoni. Nikki Lissoni that is now a member of CMJ would showcase its fresh line at the 2016 edition of Jewelry & Watch.