Nielsen shelve the ENDLESS in search of something NEW
Jesper Nielsen has left his invention and creation Endless jewelry for the new concept that is his aspiration from the fast-fashion retailers. Further, just weeks after dropping he publicized his plans for a new jewelry venture through a social networking site, Facebook. The new project that will launch soon is named as Amazing Jewelry.
Jesper Nielsen brainchild of the endless jewelry has pronounced his new jewelry business enterprise just weeks after casting off the Endless Jewelry. In the disclosure, he stated that the new venture is an inspiration from the fast-fashion marketer. Through the medium of Facebook, Nielsen reveals the trade name of the new business, Amazing Jewelry that would be launched soon. In the month of January, Nielsen invited the license and franchise partners from all over the world to show their interest in the new concept. The concept follows the standardized model that the fashion retail powerhouses such as H&M and Zara that to act in accordance with. Both retailers work under the stipulation of offering fashionable products at lucrative prices. Nielsen in his conversation elaborated that his concept “Amazing Jewelry” would aim at proffering the trend-based jewelry at prices up to 70% lower than opponents while upholding the same quality. He too stated that the prices of any jewelry item would not surpass US$99, and explains that the products will be taken from the existing Asian manufacturing channels and the higher-priced brands. The only thing that differs is the reduction of the gross margin that the company maintains earlier. Further, Nielsen elucidates that all the ‘Amazing Jewelry’ outlets will be the “brand-only” jewelry outlet that is situated on the high streets or in shopping centers. He likewise confirms that the first outlet of Amazing Jewelry will open Copenhagen, Denmark this May with succeeding stores inauguration in Germany, Scandinavia, and the UK. Aside from this, he too corroborates his plans to launch in Russia and China along with the US in the year 2017.