Kay and Piercing Pagoda lift up Signet during the holiday season
Piercing Pagoda and Kay distinguished the “Ever Us two-stone” ring and diamond jewelry as active players in the jewelry market. Clients in the past holiday season come to Signet jewelry that gave the brand a raise of 4.9%. Among the great performing articles, Kay recently launched its “Ever Us two-stone” range that includes rings and diamond jewelry in addition to diamond bracelets.
Ever Us two-stone diamond jewelry and rings remain the prime choice of jewelry lovers in the holiday season, thus contemplated as high performers in the marketplace. Clients came into the shop for Signet that raises the competition to 4.9% for the season. Among the winning products in the jewelry market, the brand, Kay has launched its “Ever Us two-stone” collection, including rings, diamond bracelets, and other jewelry accessory. Though, Piercing Pagoda did well with the gold jewelry. Comps go up to 7.2% at Kay jewelers as well as 2.7% at Jared, despite the fact that they face the fall of 1.8% at its regional line. The Zale jewelry division that is consolidated into Signet sales rose to 6.4%, whereas 7.2% at Piercing Pagoda, however, fell 7.2% at Gordons. The Peoples and Mappins sales did not bring home the triumph as the sales at these chains goes down to 2% and 8.2%, respectively. In the UK market, the sales of this new launch or in other words, the competition for other brands and lines rose to 1.6% at H. Samuel and 6.9% at Ernest Jones. E-Commerce sales in the holiday season totaled $139.7M, a 10.9% hike from 2014. The company’s overall holiday sales show a hike of 5% as compared to the previous year with a total of $1.95 billion.