For the first time, artisans appraised in the advertising campaign
In the latest advertisement of Tiffany that publicizes the 130th anniversary of the iconic diamond engagement ring also communicate the excellence of the craftsmen. In the Tiffany & Co advertisement, the brand emphasizes the setting of the stone in a ring that makes it different from the rest of the six-prong engagement bands available in the market.
Tiffany & Co. in the advertisement focuses on the role of the artisans behind the matchlessness of every engagement ring. In a one-year long ad campaign, the brand marks the 130th anniversary of the iconic diamond engagement band. The single and double page spreads headlined with the idiomatic expression “I WILL” are accompanied by quotes from the jewelry craftsmen that divulge the craftsmen deep sense of pride and commitment in crafting the ring, which was introduced in the year 1886 by the founder Charles Tiffany. As per the statement quoted on January 13, the advertisement highlights the skill and dedication of the artisans that makes the settings of the diamond engagement ring of the Tiffany different from other six-prong engagement rings. Along with the advertisement Tiffany&Co. also released three videos in black & white of 15, 30 as well as 60 respectively created by the Keith Ehrlich. The videos showcase the “masters at work,” in addition to the narrations of the craftsmen. Further, this beautiful campaign follows the brand's spring 2015 “WILL YOU?” campaign that specifies the “engagement” moments. Moreover, this campaign features the modern couples who are on the way to write a new chapter in their romantic journey of life. Ogilvy & Mather, an advertising agency were responsible for creating both the advertisements.