“Captivating” is a word for SWAG’s New Look
Independent Jeweler of the UK, Swag moves to larger premises in the town of Staines as per the statement stated by the sources. After spending more than 25 years in the Surrey town, the brand now has decided to move to a larger 1,500sq ft space to unveil the new look that holds the fusion of both modern and 1930s glamor.
The independent jeweler of the UK, Swag now moves to a larger store in the town of Staines to reveals it’s new look. Sources stated that after spending more than 25 years in the Surrey town, the independent jeweler Swag has moved to a new place of a larger 1,500sq ft space. The reason for the shift is to uncover the Swag’s new retail shoplift that is a fusion of modern elements with a touch of 1930s glamor. Edward Ferris, managing director of the Swag, states that the brand’s new boutique incorporates the contemporary elements with a touch that gives a feel of 1930’s. He too adds that they wish to create a luxurious but at the same time sophisticated space that offers a warm and welcoming feel to the customers. Mark Giddings, a store design specialists is in charge of the shop designing and with his imagination, he sketch the new layout for the shop. The new design features the tall metal frames as well as bright gold walls that create a charismatic visual impact. The museum design inspires the new look of this independent boutique. Moreover, Swag too holds an openness that flows window display into the wider space of this jewelry boutique that displays new Swag graphics, signage as well as brand colors. The official opening is on February 11.