Among 66 U.S. Brands, Tiffany took the top spot in Digital Performance
Tiffany’s upper hand in its digital performance among all other 66 U.S. jewelry and watch brands and create a top position for self in the IQ Index conducted by the business intelligence company L2. Two jewelry and watch brands to receive a “genius” ranking in the Digital IQ Index of the year 2015, were The retailer and the Cartier.
The business intelligence company, L2 shows Tiffany & Co., jewelry and watch brand that gets the top place in digital performance of 66 U.S. brands. Two brands that meet the “genius” ranking in the Digital IQ Index of Watches & Jewelry in the year 2015 are the retailer as well as the Cartier. Both these brands set the benchmark for the online strength of the other 66 brands in the U.S., stated the business intelligence company, L2 in its program line on 22nd December 2015. L2’s index takes into account the superiority of the website as well as the e-commerce offering along with the digital marketing. Further, the index too includes the user friendliness of the site on mobiles and tablets in addition to the employment/performance of the social media to rank the brands. In order to review the brand the broad area to assess the brand further drops down into several sub-categories to find the best among all the 66 U.S. brands under review. As per L2 survey, the top 10 watch & jewelry brands control virtually 75% of traffic to the worldwide market of jewelry and jewelry brand site. Only three brands, Rolex, Omega and Tiffany & Co., come out on both the list of the top ten offline and online brands.