Italian Jewelry Brand Launches Personalized Range in Oceania

By Gemexi Team | Jewelry Education
  • Posted: Friday, September 18, 2015
Italian Jewelry Brand Launches Personalized Range in Oceania

Customizable jewelry is making waves all over the world and is soon to enter the Oceania market in a big way. Italian jewelry brand Le Corone that manufactures innovative jewelry range is all set to launch its collection in Australia and New Zealand.


The unique feature of the collection is the personalized point of difference, something that has already taken the European market by storm. The customizable collection of jewelry includes bracelets, rings, necklaces, and earrings. All the jewelry pieces are made of different colored cubic zirconia.


The design of these jewelry pieces are such that users can resize them and wear it according to their requirements. The rings and bracelets can be easily resized.


Mandy Thurgar, the Australia managing director of Le Corone said while explaining how the customizable jewelry pieces work that the rings and bracelets come with adjustable colored silicone bands. Jewelry retailers can simply cut them to the size of the wearer when any of the pieces are bought.  


To further promote customization, the brand is also giving away spare silicone bands in different colors with each piece, said Thurgar. She was confident that these aspects would be well received in the local market. She also said that with the La Corone jewelry items, wearers could now choose jewelry according to their outfits and styles.


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